My Projects
#BeKindToYourMind
Body positivity is a complex issue shaped by unrealistic beauty
standards and harsh self-comparison. This campaign targets young
women aged 20–30, encouraging them to recognize that their minds
can be their own worst critics. By confronting negative self-talk and
reframing it with compassion, “Don’t let your mind bully your body”
inspires self-awareness and promotes genuine confidence beyond
social media ideals.
ZeroPoint Studio
Overview:
Zero Point Studio was created as part of a group project to represent our fictional creative agency. The name Zero Point symbolizes beginning from nothing – the starting point of every idea and project we build from scratch. The identity reflects this concept through a clean, modern, and minimal visual language that communicates clarity, focus, and new beginnings.
Distress to De-stress
Overview:
Distress to De-stress explores the hidden communication system of grass and its unexpected link to human well-being. When grass is cut, it releases distress signals that we interpret as the soothing “freshly cut grass” scent. This campaign reimagines that exchange, where nature’s distress becomes human de-stress, to raise awareness of how small connections with the environment can uplift our mood and mental health. Aimed at young nature enthusiasts, the project encourages mindfulness through curiosity about the natural world.
A Wagging Tale
Overview:
Wagging Tales is a campaign partnering with the SPCA and Stabilo,
to celebrate the bond between rescued animals and their adopters.
It challenges misconceptions about shelter pets by sharing heartfelt
stories of resilience and joy through the animals’ own perspectives.
